Auteurs and Music Videos

Today in class we were studying different styles of music videos based on who had directed it. We looked at two videos in particular, One Kylie Minogue and one from the Chemical Brothers. The pair of these videos are directed by Michel Gondry. As a class we compared these two videos and looked at the approach the director had took to the videos and what style had been used to portray the meaning of the song.

Kylie Minogue - Come into My World 

The Chemical Brothers - Let Forever Be



After Looking at Michel Gondry, We then began to look at videos directed by Chris Cunningham. The videos we looked at from this director wear Madonna - Frozen & Windowlicker by Aphex Twin. These videos are very different in terms of the genre and the artist however there are similarities that you can notice between the two videos. For example there is a Crow used to represent the song and the video is quite dark. Also the video from Aphex is also aggressive and dark. Therefore this director will direct a lot of dark videos. In his short movie career he had mainly produced dark films. Examples of these are Alien and Rubber Johnny. All of these films are aimed at a specific crowd, dark and twisted. He also shows this in his music videos, an example of this is in the two music videos, Madonna frozen and Aphex twins come to daddy.

In the video above it shows Chris Cunningham's style, it shows the dark, creepy and emotional. The overall video is about the darkness and the emotion. This is shown by the children in the video, edits and the actors.

The video below is another example of Chris Cunningham's work, the video is Madonna Frozen. Again in the video it shows the dark and emotion that is involved with the producer. Chris Cunningham has a pattern that he follows when making videos.

Madonna - Frozen





Aphex Twin - Windowlicker