Group Work

http://sidneysanderson.moonfruit.com/        Web Link

Artist Poster

This is the poster that was created using Photoshop to advertise Sidney Sanderson's new upcoming single. The poster was based a lot around the Never Say Never poster from our ideal artist Justin Bieber. The main photo for the poster was taken whilst we were out filming on location so the poster also directly relates to the music video that we have created for our song. We had a choice of various photographs and decided to go with this because our artist was looking directly at the audience and got them more involved in the poster.

This is the poster for Justin Bieber's Never Say Never that our poster was inspired by.

 

Video Link

 

 

 

Evaluation Questions

 

 

Overall Evaluation

As part of our A2 coursework we were working in a group, We began by nominating a group leader. The reason we done this was to best benenfit the group and and work to our advantage. In the group my main input was during preparation and filming, I came up with a lot of ideas and approaches to the making of the video. I feel i am a creative person and this helped both me and the group. Our research also helped us as we watched vatious types of music videos. This gave us an insight to different approaches and styles of music videos which we could apply to our video. Also i done alot of the work we done on photoshop such as posters and images etc. as out of the group i felt i was the strongest using this software. Overall what i have gained from this is that i have developed and been introduced to softwares such as; VoiceThread, iMovie to name a few. These are products which i have had no previous experience with and have know developed my skills in this area from both the help from my group and my teacher. If i was to do this course again i think my approach would be very different, I would manage my time alot better as i understimated the difficulty and demand of the coursework, Also i think a second time round i would find it alot easier as i would be more familiar with the sofware we used for things such as the editing and lip syncing. I have taken a lot from this and have gain skills in both teamwork and using various softwares.

Feedback Music Video

As a group, we looked at the feedback we had been given and decided to re film a couple of scenes, along with an addition scene that will add to the start of the video.


We where told that we needed a female input into the video, this therefore giving the video a little bit more of a story and thread to follow, where as before we had no female input.


We will be posting a remake within the next few days and will looking forward to everyone viewing it.

First Draft of video

We have now completed the first draft of our music video and it has been uploaded to youtube and been announced on our artists twitter and Facebook page. We are awaiting feedback from our audience to see the positives and negatives of the video and then take note and change anything if necessary to improve the video. You can find more information about our first draft and watch the Music Video on our group blog. CLICK HERE

Group Reflections

Here is an update on how my group is getting on:

All our research and planning is done, and we are currently in the middle of filming our music video with the group. We have some small extra bits to film for the narrative portion of our production to finish it up which we will get done over the next week. We have a lot of ideas so we will film what we can then discuss as a group what we think is the best. We have had a lot of fun during the filming. We hope to have our video done and edited over the next few weeks.
We now have our artist on social networks, Our Twitter account is up and running along with facebook page and website.

Effects Debate

The effects debate suggests what effect media has on its audeince and how this effect can influence the audience.So that the audience can be 'protected' from some content the media shows, there is media regulation. This is seen in three catagories:

- Those who articulate their concerns about the effects of the media without any actual evidence.

- Those who have conducted research into media effects and whether the effects are positive and negative.

- Those who are subject to the debate, usually children or teenagers consuming new forms of media which the 'adult culture' are worrying about.

This theory is shown to be taken action by the media as there are ratings and restrictions in place to display what is sutible for the audience. e.g. Age Ratings on Flims etc.

Hyperdemic Needle Theory

The theory suggests that viewers of media content are a passive audience who are powerless to resist the impact of the messages in the media source.Meaning that they do not have any influence on the messages coming out of these media sources. This is a lot like Action Theory, in the way that messages are portrayed and noted by the viewer. The hypodermic needle theory was first introduced in the early 1900s; the theory was an attempt to explain how the general public would react to mass media. The theory suggests that audiences passively receive the information transmitted via the media without any attempt on their part to process or even challenge the data. The threory suggests that the information passes to the audience without the audience really having to think about what the message really is. An example of this is a violent music video or the media in general will potentially influence or have some sort of effect on the audience.

Reception Theory

This theory was based on Stuart Hall's encoding/decoding model of the relationship between text and audience. the text is encoded by the producer, and understood by the reader, and there may be major differences between two different readings of the same code. However, by using recognised ideas and conventions, and by drawing upon audience expectations relating to aspects such as genre and use of more famous actors, the producers can position the audience and therefore create a certain amount of agreement on what the idea means.

ENCODING - media creates messages/signs
DECODING - audience receive and decode the message/sgins

There are 3 types of audience decodings:
Dominant
Negotiated
Oppositional

Dominant
Where the audience decodes the message as the producer wants them to do so and broadly agrees with it, eg watching a speech and agreeing with it.

Negotiated
Where the audience accepts, rejects, or refines elements of the text in light of previously held views, eg neither agreeing or disagreeing with the political speech or being disinterested.

Oppositional
Where the dominant meaning is recognised but rejected for cultural, political or ideological reasons, eg total rejection of the political speech and active opposition

In class we applied this to Maddonas 'What it Feels like for a Girl'



The audience would each interpret this in different ways. Females who see this video may interpret this as empowering and an example of modern feminism, showing women as not just sex objects but as people who exhibit power and can hold their own against men. Men however may see this video as offensive and an example of misandry, noting the double standards if it was instead a man in a car showing this aggressive behaviour towards women.

Blumler & Katz theory

The Blumler and Katz is a theory about what audiences do for the media rather than what the media does for the audience. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959) .The theory also holds that audiences are responsible for choosing media to meet their needs.The theory looks at the motives of the people who use the media, asking why we watch the television programmers that we do, why we bother to read newspapers, why we find ourselves so compelled to keep up to date with our favourite soap. It assumes that member of the audience are not passive, but take an active role in media to meet their needs. The theory is broken down into four different needs:

-Surveillance: The surveillance need is based around the idea that people feel better having the feeling that they know what is going on in the world around them, The surveillance model is all about awareness.

- Personal Identity: The personal identity need explains how being a subject of the media allows us to reaffirm the identity and positioning of ourselves within society. e.g. Pop stars can often becoming big roles models. inspiring young children everywhere. if they do something 'bad' then there is an uproar becomes of the effect it will have on there fans.

- Personal Relationships: We can form relationships with the media and also use the media to form relationships with others. The more we watch the same personalities, the more we feel we get to know them. Reality TV shows such as Big Brother give us such a feeling of intimacy with the participants that they can become part of our lives. it feels like we know them but we really don't.

- Diversion: This is when media is used for entertainment. For example, soaps such as Eastenders and Coronation Street, Comedy programmes such as Mrs Brown's Boys and Bad Education or talent and reality shows such as X Factor,  Geordie Shore and Big Brother.