Hyperdemic Needle Theory

The theory suggests that viewers of media content are a passive audience who are powerless to resist the impact of the messages in the media source.Meaning that they do not have any influence on the messages coming out of these media sources. This is a lot like Action Theory, in the way that messages are portrayed and noted by the viewer. The hypodermic needle theory was first introduced in the early 1900s; the theory was an attempt to explain how the general public would react to mass media. The theory suggests that audiences passively receive the information transmitted via the media without any attempt on their part to process or even challenge the data. The threory suggests that the information passes to the audience without the audience really having to think about what the message really is. An example of this is a violent music video or the media in general will potentially influence or have some sort of effect on the audience.